Virgin is well known for redefining and disrupting businesses. But also for provoking social awareness and trying to make the world a better place. With a mission to promote major sporting events for the community, Virgin Sports aims to provide a variety of sporting experiences in order to bring athletes, family and friends closer together.
Virgin Sports Challenges are called "sport festivals" and combine sport activities with family fun. Given this context, it was clear from the beginning that the technology platform for event promotion and management of all logistics would have to be sophisticated, secure and scalable. In an effort shared between several internationally renowned companies, Driven ensured the development of the website, CRM and the integration of all systems.